The Inflator does not employ signal compression, so there is no 'pumping', dynamic level change, loss of presence or flattening of percussive attacks. The Inflator process functions by changing the relative probability of samples in the programme material such that there is a greater probability of larger values than the original signal. It will even make full level white noise sound louder! The Inflator plug-in can also be used to create much of the warmth, character and dynamic excitement of analogue systems within the digital domain. The Inflator plug-in goes further than these methods and can increase the loudness of almost any programme material, regardless of the levels of prior compression or remaining dynamic range. Many processes are already in use, which are variously reliant on compression and limiting to produce maximum modulation and try to give an impression of excitement to the sound of the programme. The Sonnox Oxford Inflator plug-in is designed to address the current preference to produce the maximum apparent loudness from popular music mixes. "Just the right amount of Inflator will breathe life into anything you run through it!" It simply makes everything sound better."
"Inflator is a rare Plug-In.I can't live without it. When driven harder, Inflator delivers tube-like musical warmth and provides the 'sonic glue' you need to gel your mix together! Perfect to help vocals cut through the mix. Add power and presence to your mix without the pumping of compression, or use on individual channels to bring them forward and add weight. A unique and powerful Plug-In to increase loudness, without sacrificing sonic quality or dynamic range.